We create digital mindset experiences for brands.

We develop bespoke digital mindset experiences that change consumer behaviour and positively impact the brand.

The why…

Mental health difficulties are on the rise.

25% of the global population will be afflicted by mental illness at some point in their lives.

A healthy mindset is key to better health.

Your mindset is the lens through which information is interpreted. It determines how you think, feel & behave.

But finding MORE time for self-care doesn’t work…

Life is busy enough and during tough times self-care often takes a backseat when we need it most.

By building self-care/mind-care into all the products/services we use daily!

Sensodyne - Oral Care

“It’s made me look forward to brushing my teeth. I'm thinking about brushing my teeth more than I was before. I wonder what the topic will be tonight and then wonder what she'd say.”
Sensodyne - Oral Care

"It felt like an enhancement on my day.”
Sensodyne - Oral Care

“Challenging and making me more creative in the way that I think about certain things. It also gave me some positive feelings…it made you think positively or in an uplifting way”
Bugaboo - Parenting

"It was so lovely, really refreshing and just what I needed after a long night. Honestly thank you so much for hosting these. It was so lovely to connect with other mamas around the UK too! Will 100% be joining next week 💜"
No7 - Menopause

“It’s made me think of the brand in a different light - I have purchased more products from No7 since hearing about the app.”
No7 Partnership - Menopause

“It's made me aware that these products exist. And also been impressed that the company is thinking about menopause and developing ways to make us think about taking care of ourselves at this time in a really kind, positive, practical way”.